Amul: The Voice of the Nation | Comprehensive Creative Ads Analysis Report THE TASTE OF INDIA The Amul Advertising Campaign: A Comprehensive Case Study in Brand Longevity, Cultural Satire, and Media Economics Detailed Analysis of Topical Advertising Strategy and its Role as India's Cultural Chronicler (1966–Present) Date: September 2025 Prepared by: Aaditya Agrawal Scope: Global Marketing Case Studies and Brand Strategy Abstract This comprehensive report delves into the enduring success of the Amul advertising campaign, a phenomenon that has transcended product marketing to become an institutionalized form of social commentary in India for over six decades. The core mechanism is the Topical Advertising Strategy, centered on the unchanging mascot, the Amul Girl, who provides witty, pun-filled comme...